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Apple hires BMW veteran in latest sign of electric car push

This picture, taken in March 2019, exhibits Apple’s headquarters in Cupertino, California.

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Apple has employed Ulrich Kranz, a former senior govt at BMW who centered on electric vehicles, Apple confirmed to CNBC’s Phil LeBeau on Thursday.

The hire is the latest sign that Apple is severe about constructing an electric car to compete with automakers corresponding to Tesla.

Hyundai mentioned earlier this year it was in talks with Apple to fabricate its car earlier than strolling its feedback again and confirming it was not in discussions. Apple’s car project has been restructured a number of instances, most just lately in early 2019.

Apple has by no means confirmed it’s constructing a car however has employed expertise from the automotive trade and examined self-driving software in California. In 2018, Apple employed Doug Field from Tesla, who labored on Tesla’s Model 3. With its experience in provide chains, battery expertise, and consumer expertise, Apple would symbolize a serious competitor to present automakers if it ever releases a car.

Apple didn’t say whether or not Kranz will work on Apple’s car project, which is known as Special Projects Group or SPG. But Kranz has in depth expertise constructing groups centered on electric vehicles.

Before becoming a member of Apple, Kranz was a co-founder of Canoo, which is engaged on a self-driving electric car. At BMW, he led the company’s electric car improvement program, which resulted in the electric i3 car and a hybrid sports activities car known as the i8, based on Bloomberg, which first reported the hire.



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