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Porsche’s Zellmer being promoted to VW sales post, report says

ATLANTA — Porsche’s U.S. boss is alleged to be getting a significant promotion.

Klaus Zellmer, 53, CEO of Porsche Cars North America, will be elevated to chief sales officer at father or mother Volkswagen Group, in accordance to German web site Manager Magazin.

A Porsche Cars North America spokesman declined to remark Thursday morning.



Zellmer will substitute Jürgen Stackmann in Wolfsburg, the German enterprise journal stated, citing unnamed sources. Stackmann joined VW as head of sales in 2015 by means of board positions at Skoda and Seat. Stackmann, 58, who overhauled supplier contracts and designed the VW model marketing campaign, is below hearth internally and anticipated to go away, in accordance to media reviews.

Since taking the highest job within the U.S. in late 2015, Zellmer steered Porsche towards a virtually 20 % enhance in sales. The sports activities automotive maker final 12 months bought a file 61,568 automobiles in its second-largest market.

The coronavirus pandemic, nonetheless, has tapped the brakes on that momentum. Second-quarter sales tumbled 20 % as about half of the model’s U.S. sellers shuttered their sales operations throughout the preliminary lockdowns beginning in March.

Zellmer oversaw a number of product introductions, together with the current-generation Porsche 911 and the model’s first all-electric mannequin, the Taycan. He is also the architect of Porsche car subscription program.

Dave Zoloto, normal supervisor at Porsche North Scottsdale in Arizona, described Zellmer as a “fast-track guy” and staunch advocate for U.S. sellers.

“Every dealer in the country has been doing much better than they were before he walked in,” Zoloto stated. “He’s gotten additional allocations from Germany that we wouldn’t have seen.”

In his potential new position as VW sales boss, Zellmer could have to deal with the continued ramifications of the pandemic.

During the first half of the year, Volkswagen posted a web after-tax lack of about 1 billion euros ($1.2 billion) as income fell 23 % to 96 billion euros. Total car deliveries fell 27 % to 3.9 million automobiles.

Christiaan Hetzner contributed to this report.

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