Beauty Brand L’Oréal Is Closing a Number of U.S. Stores


After 111 years in enterprise, beloved magnificence model L’Oréal is closing a quantity of the corporate’s shops. According to a report from Bloomberg, the French firm’s Luxe Division in the U.S. will be restructuring to develop its digital commerce enterprise whereas shifting away from the brick-and-mortar mannequin.

“Luxury consumer behavior in the U.S. has fundamentally evolved, and L’Oréal USA will be evolving its business to meet these new consumer expectations and preferences,” the corporate mentioned in a assertion.

loreal makeup display
Shutterstock/TY Lim

While L’Oréal has not but introduced the quantity of shops that can be affected by this determination, as much as 400 jobs within the U.S. Luxe Division could also be affected, although some could possibly switch to different roles inside the firm.

This is not the primary trace of hassle for the corporate amid the pandemic. In August, Business Insider reported that many stateside workers have been vocal about their objections regarding their return to in-person work in notably hard-hit areas, together with New York and California.

L’Oréal is not the one firm coping with a seismic shift courtesy of COVID, nonetheless. Read on to find which different firms are making powerful choices in gentle of the pandemic. And for extra retailer closures, This Beloved Store From Your Childhood Is Closing 200 Locations.

Fort Collins, Colorado, USA - July 19, 2013: The J.C. Penney location in Fort Collins. Founded in 1902, J.C. Penney is a chain of department stores with over 1,100 locations.

Department retailer JCPenney filed for chapter in May, asserting that it could be closing 144 of its shops throughout the United States. While the model appeared to have initially discovered a option to emerge from the chapter course of, with mall operators Simon Property Group and Brookfield Property Partners lined as much as buy the corporate’s retail operations and debt, some of the corporate’s lenders are actually difficult the division of property from the sale. And for extra shops shifting gears, This Beloved 200-Year-Old Shoe Company Could Be Disappearing.

Lord and Taylor store with closing sale sign

Lord & Taylor introduced in August that the division retailer can be submitting for Chapter 11 chapter and shutting all of its shops. “We believe it is prudent to simultaneously put the remainder of the stores into liquidation to maximize value of inventory for the estate while pursuing options for the Company’s brands,” mentioned Ed Kremer, the corporate’s chief restructuring officer, in a assertion.

Strip Mall Pier 1

Home items retailer Pier 1 introduced its chapter submitting in May, and the corporate has moved shortly to shut down its retail operations. Many of the model’s shops have already shuttered for good, and the rest are on monitor to shut by the top of October. And for extra buying information delivered to your inbox, join our day by day publication.

A Stein Mart location in Rochester Hills, Michigan. Stein Mart is a chain of department stores in the US.

Discount division retailer Stein Mart wasted no time dismantling its retail operations following an August chapter submitting. By September, brokerage agency A&G Real Estate Partners had already listed all of the chain’s 280 storefronts for lease. And for extra data on the shops closing close to you, This Beloved Home Store Is Closing More Than Half of Its Locations.

regal movie theater with sign indicating closure amid coronavirus
Shutterstock/David Philogene

Movie theater chain Regal Cinemas introduced in early October that it could be shuttering all of its theaters within the U.S. and U.Okay., with 536 stateside theaters and 127 cinemas throughout the pond closing their doorways. The determination was made following the announcement that the most recent installment of the James Bond franchise can be delayed for a 12 months. “When the Bond determination arrived, a determination that adopted quite a few delays of different films, we needed to change the route, close the cinemas and look forward to a state of affairs the place the studios will be capable of current a stable launch schedule,” Cineworld CEO Mooky Greidinger instructed Deadline.


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