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The following excerpt is from Laura Pennington Briggs’ e book Start Your Own Freelance Writing Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound or click here to purchase it immediately from us and SAVE 60% on this e book whenever you use code SIDEHUSTLE2021 by way of 6/20/21.
Owning your personal freelance writing business requires a particular talent set centered round robust work habits and good communication expertise. Before you leap in ft first, take a while to determine when you have the next expertise:
Strong writing expertise
While you don’t want to be an skilled on every part to succeed on this area, essentially the most fundamental instrument it’s essential to have is nice writing means. You can study the opposite expertise to succeed with promoting your freelance work, however you have to be extraordinarily assured in all features of writing, together with:
- General tone and elegance
- Ability to write crisp and clear copy
- Ability to conduct analysis and develop it into new materials
Unfortunately, not everybody has the final writing means or grammar data to excel as a freelance author. If your shoppers have to spend in depth time editing your work, they’ll find yourself pissed off and will fireplace you.
Ability to meet deadlines
You ought to have a agency deal with on how a lot work you’ll be able to realistically crank out in a given period of time so you’ll be able to meet your shoppers’ deadlines. If you repeatedly miss deadlines, you’ll run out of shoppers shortly, however meeting these deadlines and turning out high quality work will go a good distance towards securing and retaining work.
You’ll be in command of setting most deadlines, so select correctly. Don’t strive to impress a new shopper by saying you’ll be able to flip round a 1,000-word weblog put up by tomorrow for those who want at the very least two days to collect analysis and write. It’s higher to give the shopper an trustworthy evaluation of after they can anticipate the work than to fall brief on a deadline you set your self.
Ability to fly solo
Being self-disciplined is tough for many individuals. If you’re used to being in an office the place you’re interacting along with your coworkers all day lengthy and you actually thrive on that human interplay, the transition to being a freelance author can really feel isolating. But if you realize you’re employed finest alone, you could possibly actually crush it as a freelance author as a result of that’s what you’ll do 90 p.c of the time.
Accept and study from criticism
As a author, you most likely have a sense of artistic satisfaction over what you’ve produced. But permitting that satisfaction to be harm as a result of a shopper wants some tweaks interprets to you taking issues too personally. When responding to suggestions, strive to stay impartial if the feedback are truthful. Within motive, you need to be open to making adjustments as a result of most shoppers anticipate it.
Be comfy advertising and marketing your expertise
Sending pitches, leaping on telephone calls, and dealing with negotiations with folks could be tough for those who’re not naturally an outgoing particular person. But it’s a part of the method of selling your self. If you don’t suppose you may get over the anxiety of talking to strangers, freelance writing won’t be for you.
Some follow will enable you to really feel extra assured about advertising and marketing, however in the end, it falls to you to do the work even for those who really feel anxious. It could be arduous to put your self on the market and get no response and even hear any individual inform you no. But excellent freelancers, those who develop their companies, aren’t afraid to market themselves.
Be a self-starter
To land shoppers and full work successfully, you want to be a self-starter. As a freelance author, you’re 100% in cost. This has some advantages, such as setting your charges, figuring out your schedule, and calling the photographs about who you’re employed with. But it additionally has some downsides, as a result of for those who can’t keep accountable to your self, your business and earnings will take a massive hit.
Most folks I do know who do properly as freelance writers are impartial folks. They choose to work alone and be self-sufficient and solely liable for deadlines and deliverables. If you realize you’re employed higher by yourself and belief your self to do the advertising and marketing and shopper work it takes to achieve success, freelancing is a nice match.
Handle rejection properly
To achieve success as a freelance author, you may have to cast a huge web, as a result of rejection is a given. If you attain out to dozens of shoppers, not all of them will even answer you, a lot much less undergo the method of signing up to work with you. If you don’t have time in your schedule to market to 10 or extra prospects per week at a naked minimal, you received’t find a way to flip sufficient of a revenue. Furthermore, your batting common received’t be that good, since you’re not contacting sufficient shoppers to convert a few of them.
Stay on the leading edge
Are you the kind of one who loves studying new issues and taking over challenges? Technology and advertising and marketing strategies are altering on a regular basis. Consider social media marketing: Every year, new social media platforms come on-line, develop and even fizzle out. Marketers within the on-line world, together with content material writers, have to keep on prime of tendencies and analysis. If you’re not prepared to put within the time to improve your expertise, you received’t be aggressive and your business will dwindle.
Be a good juggler
Be ready to hold many balls within the air as a freelancer. As a freelance author, you’re not simply a artistic. When you launch, you’re additionally CFO, CEO and VP of Marketing. In any given day, you’ll be:
- Working for shoppers
- Answering questions
- Doing analysis
- Completing administrative work like submitting invoices
It can typically really feel chaotic leaping from one project to one other or hanging up a shopper telephone name and going proper into writing mode. As you go alongside, you’ll choose up tips for working your business extra successfully, however relaxation assured that for those who’re rising in the proper means, you’ll all the time be in uncharted territory to some extent.
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