Cardi B is Bringing WAP to a Wild New Line of Products


Hot on the heels of the success of “WAP,” her single with Megan Thee Stallion, which debuted at No. 1 on the Billboard Hot 100 this summer time, Cardi B has utilized to trademark the acronym WAP to be used on a quantity of new merchandise. According to TMZ, the rapper lately filed paperwork to trademark the WAP brand to be used on clothes, sneakers, jewellery, purses, athletic luggage, headgear, stickers and posters. The multihyphenate star has additionally utilized to use the identify on a selection of drinks, together with mineral water, fruit juice, sports activities drinks, sodas, beer, and liquor.

While celebrities incessantly file for merchandise logos for product traces that by no means come to fruition, it appears as if the rollout of Cardi B’s WAP empire is nicely underway. The rapper has already launched a quantity of merchandise bearing the notorious acronym via her official retailer, together with necklaces, hoop earrings, t-shirts, sweatshirts, sweatpants, sports activities bras, bike shorts, and, in a tongue-in-cheek nod to the music’s subject material, raincoats and umbrellas. However, Cardi B is not the one star to lend her identify to a extremely anticipated product line in current months. Read on to discover out which different celeb traces you might be purchasing within the close to future. And for extra nice merchandise out of your favourite A-listers, try these Celebrity-Approved Home Goods That’ll Brighten Up Any Room.

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Kim Kardashian
Shutterstock/Kathy Hutchins

Kim Kardashian, who’s lent her identify to all the things from debit playing cards to jewellery previously, has discovered success lately together with her KKW Beauty cosmetics and SKIMS shapewear traces. According to a Sept. 5 report from People, the Keeping Up With the Kardashians star is keen to increase her product choices even additional, lately submitting to trademark KKW Home, which is able to lengthen her model’s attain into residence furnishings and equipment, tub and bathe merchandise, items, and “general consumer merchandise.” And for extra movie star information, try these 24 Celebrities Who Still Live in Their Hometowns.

Kanye West

Kim is not the one member of the Kardashian crew who’s exploring new enterprise ventures. Kanye West, whose Yeezy collaboration with Adidas has discovered a devoted following, could also be branching out into private care merchandise, too. While the rapper filed to trademark his DONDA model in 2017 to be used on a cosmetics line that by no means got here to be, TMZ studies that, in June 2020, Kanye as soon as once more filed for a beauty trademark overlaying all the things from cosmetics to hair care merchandise, this time below his Yeezy label. And for extra movie star energy {couples}, try these Photos of Celebrity Couples When They First Got Together.

Justin Bieber
Shutterstock/Jack Fordyce

Having discovered success along with his Drew House trend line, Justin Bieber hinted that his empire could also be increasing once more within the close to future with a shocking collaboration. The “Intentions” singer posted a picture of two Crocs shoes floating in a pool to his Instagram account on Oct. 1, accompanied by the caption “Soon.” The Crocs Instagram account commented on the publish with a inexperienced coronary heart, main many to imagine that the much-maligned footwear model and the Biebs are teaming up for a launch within the close to future. And for extra movie star information delivered to your inbox, join our each day publication.

Ariana Grande
Shutterstock/lev radin

Ariana Grande’s signature cat-eye liner and impartial lip combo has impressed numerous imitations, and followers keen to steal the star’s look could quickly have the ability to achieve this with Grande-branded magnificence merchandise. The singer applied to trademark “Thank U, Next” for beauty products in 2019, launching her fragrance of the identical identify later that yr. While it stays to be seen when the remaining of Grande’s line will drop, it is clear she’s already bought the viewers for it.

lauren conrad with curly hair on step-and-repeat
Shutterstock/Kathy Hutchins

Lauren Conrad has seamlessly transitioned from actuality star to designer since her LC Lauren Conrad assortment for Kohl’s, which incorporates all the things from clothes to housewares, launched in 2009. The former star of The Hills is now increasing her eponymous product choices even additional with Lauren Conrad Beauty, a line of cosmetics, skincare, and tub and physique merchandise set to debut online and in select Kohl’s stores on Oct. 9.

Selena Gomez 2020
Shutterstock/Paul Smith/Featureflash

While Selena Gomez had beforehand lent her identify to a line of perfumes, it wasn’t till 2020 that the singer joined the ranks of fellow songbirds like Rihanna as a main participant within the cosmetics recreation. In September, Gomez launched Rare Beauty by Selena Gomez, a cosmetics line bought solely via Sephora.

kelly clarkson on red carpet
Shutterstock/Leonard Zhukovsky

Kelly Clarkson did not let quarantine decelerate her enterprise ventures one bit. In April, The Voice decide launched Kelly Clarkson Home along with retailer Wayfair. Her assortment, which contains components of French Country and American fashionable rustic design, contains all the things from furnishings to lighting fixtures to rugs and bedding. The model dropped its new fall assortment in September. And for extra nice movie star residence traces, try these 20 Gorgeous Pieces from Drew Barrymore’s Walmart Home Collection.


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