Easter bunny battered by candy business inflation

Americans face an actual candy crush this Easter.

Soaring prices of uncooked supplies corresponding to milk, sugar and cocoa, and a scarcity of aluminum used to make wrappers, have sparked a surge in the price of candy, making it dearer than ever for the Easter Bunny to fill baskets on April 17.

“We’re just going to stick with the basics and buy only what we need,” stated Monica Matute, a stay-at-home mother from Bensonhurst, who will rejoice Easter along with her two daughters and two nieces, ages 3 to fifteen. “It’s not like before. You can just see the difference in prices anytime you go to the supermarket.”

A Post survey of seasonal sweets exhibits the typical price of an Easter basket has skyrocketed to $61.83, up from $50.46 within the pre-pandemic spring of 2019. That’s a rise of twenty-two.5%, greater than double the already historic 9% % inflation rate in the identical interval.

Mitch Cohen of Economy Candy on the Lower East Side stories rising prices throughout the board since 2019: ever-popular confections corresponding to Hershey’s bars and Kit Kats have risen from 99 cents every to $1.25 every (26%); the worth of jelly beans has grown from $3.99 to $4.99 per pound (25%); and a medium-sized 6-ounce chocolate bunny has risen from $4.99 to $5.99 (20%).

Easter candy
A Post survey of seasonal sweets exhibits the typical price of an Easter basket has skyrocketed to $61.83.
J.C. Rice for NY Post

Shortages are additionally plaguing the candy trade, in line with consultants.

“Sadly our order of Peeps did not arrive this year and we received only a limited number of chocolate bunnies,” Cohen stated. “We’ll be sold out before Easter.”

Transportation, logistics and labor points are making it robust to get product to market this Easter, stated Peeps product supervisor Caitlin Servian, whereas noting that Just Born will produce 2 billion of the enduring marshmallow treats this year.

Jacques Torres Chocolate chocolate bunny
Jacques Torres has needed to considerably improve the worth of big chocolate bunnies at his luxurious store.
Helayne Seidman for NY Post

“All candy companies are facing similar supply chain issues, labor shortages, driver shortages and long lead times on packaging and ingredients,” she stated.

Skyrocketing gasoline and transportation prices compound the candy disaster.

Luxury chocolatier Jacques Torres of Brooklyn spent $23,000 on a current cargo of packaging from Indonesia. It price him solely $9,000 for a similar cargo simply two years in the past.

ITEM 2019 2022
Cadbury eggs (4 pack) $2.50 $3.99
Peeps (10 pack) $3.99 $4.99
Jelly beans (lb) $3.99 $4.99
Hersheys bar $0.99 $1.25
Chocolate bunny (6 oz)  $4.99 $5.99
M&M’s Easter combine (lb)  $9.49 $11
Kit Kat $0.99 $1.25
Reese’s Peanut Butter Cups (10.5oz) $2.99 $3.99
Easter Pez  $3.99 $4.90
Eggs (dozen)  $1.55 $2.49
Paas Easter egg equipment $6.99 $7.99
Wicker Easter basket $8 $9
TOTAL $50.46 $61.83

His big 6-pound, 2½-feet tall chocolate bunnies, which he bought for round $90 lately, are listed at $130 this year.

Even at that value, “we’re taking a hit” stated Torres. “We can’t pass along the entire added costs to consumers.”

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