He’s come down the chimney — and out of the closet.
The Norwegian Postal Service (Posten Norge) places a ho-ho-homo twist on the basic carol “I Saw Mommy Kissing Santa Claus” — with a brand new industrial depicting Kris Kringle as a gay man. The ad, which options English subtitles, has amassed round 150,000 views — and tons of of divided feedback — because it was uploaded Monday to Youtube.
“Posten is an inclusive workplace with great diversity,” the company’s advertising director Monica Solberg advised LGBTQ Nation of the industrial, which commemorates 50 years since Norway decriminalized homosexuality. The clip is captioned, “In 2022, Norway marks 50 years of being able to love whoever we want.”
The four-minute video, titled “When Harry Met Santa,” reveals the shirtless titular character gazing lovingly as Saint Nick disappears up the chimney — an obvious twist on the Yuletide trope of a child catching Kris Kringle on Christmas eve.
The brief movie then cuts to the times after Christmas eve, when Harry is mired in melancholy, realizing he has to attend 364 days earlier than Santa comes down his chimney once more.
Finally, unable to comprise his love, Harry pens Santa a letter that reads, “All I want for Christmas is you.” He will get his want and spends this Christmas making out together with his sleigh-riding soulmate.
“When Harry Met Santa” concludes with Father Christmas farming out a few of his gift-delivery duties to the postal service — releasing him as much as grasp with Harry through the holidays. “This year, Santa is happy that Norway Post can relieve him a little, so that he can be with the one he loves,” gushed Solberg.
The postal service’s inclusivity-promoting advert unfold vacation cheer — and jeers — among the many on-line peanut gallery, with some dubbing it the perfect Christmas marketing campaign of the year.
“That was quite sweet and wonderful,” fawned one fan on Youtube, whereas one other wrote, “Jesus Christ, why am I crying?! The feels.”
However, as viral sensations sometimes go, not everybody was impressed.
“Really, Santa is gay now? I must have missed the memo,” one Scrooge griped within the feedback part, whereas one other snarkily chimed in: “Little kid: Hey Santa, what did you bring me? Santa: Nothing, but I’m taking your dad away.”
This isn’t the primary time Santa has been depicted as somebody apart from a straight, white male. During this year’s Christmas festivities, Disney’s US theme parks featured a black Kris Kringle, marking the primary time they’d executed so of their 66-year existence.