Fort Lauderdale creates new social media campaign fighting ‘Don’t Say Gay’ law – WSVN 7News | Miami News, Weather, Sports

FORT LAUDERDALE, FLA. (WSVN) – One of South Florida’s greatest cities are utilizing some heat and welcoming phrases for guests after Florida Gov. Ron DeSantis signed off on a controversial law.

The Fort Lauderdale social media campaign follows laws forbidding the dialogue of sexual orientation in some school rooms and the law inflicting a state showdown.

“We don’t care who you love, who you marry. We don’t care who or what you worship. We just want you to have a great experience,” mentioned CEO of Visit Fort Lauderdale Stacy Ritter.

The phrases of Ritter was the welcoming message from Visit Lauderdale, Broward County’s tourism promotion arm.

“Whatever, whoever, however you identify, just come and have a wonderful time in our beaches, our golden sands and lovely sun,” mentioned Ritter.

It has turn into the main target of a new social media advert campaign that has adopted the controversial laws out of Tallahassee.

“We lost some conferences because of what is going on in the state capitol,” mentioned Ritter. “We realized we needed to do what we have been doing for 30 years, which is market ourselves as a welcoming and inclusive destination.”

Businesses have pulled their conferences and occasions out of South Florida within the wake of the state’s “Stop Woke Act,” which might censor dialogue at school and workplaces surrounding systematic racism and gender discrimination.

Another level of controversy is the parental rights in schooling law, which critics consult with because the “Don’t Say Gay” law, which restricts conversations about sexuality and gender identification in main school rooms.

“Without group business, tourism disappears. When your groups just say they’re not coming because of things that are happening in the state, you have to separate yourself,” mentioned Ritter.

Over the previous a number of weeks, forward of it being signed to law, many have expressed their opposition to laws together with scholar walkouts in South Florida and demonstrations on the capitol.

Most notably, DeSantis and Disney squabbled after company executives denounced the law. Now he has threatened to tug Disney’s particular taxing district which principally permits Walt Disney World to function its personal authorities.

“They will also be considering termination of all special districts that were enacted prior to 1968,” mentioned DeSantis.

Back in South Florida, county leaders have pledged to maintain selling Greater Fort Lauderdale a vacation spot for all.

“Tourism is our number one industry here, and we have seen these last two years, when tourism falls off, people lose their jobs. They lose the ability to feed their families, pay their bills, they lose the dignity that work provides,” mentioned Ritter, “so what we do on a daily basis marketing and promoting this destination is to make sure people are employed.”

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