Making some modifications. Elise Loehnen, former chief content material officer at Gwyneth Paltrow‘s Goop, spoke out concerning the “toxic” cleanse tradition promoted by her ex-employer.
“When I left goop, I vowed to never do another cleanse again and went into full rebellion, which has been kind of fun, and definitely healthy in terms of letting go of ideas of what my body should look like as a 42-year-old who has had two kids,” the “Pulling the Thread” podcast host wrote via Instagram on Tuesday, March 22. “I needed to break a tendency to be critical and punishing. To chastise myself. All of it. I stopped weighing myself completely.”
Loehnen stepped down from Goop in October 2020 after six years with the company. Paltrow, 49, began Goop as a publication in 2008, later increasing the business into an e-commerce store and producing a docuseries for Netflix.
In her video on Tuesday, the author mentioned that she “decided to forswear all cleansing” since leaving Goop almost two years in the past. “To me, it had become synonymous with dieting and restriction, and I felt like I was not in a healthy relationship with my body, where I was always trying to punish it, bring it under control,” she defined. “I’ve been eating like a teenager for two years and enjoying it, to be honest.”
Paltrow has beforehand claimed that she personally solely does one cleanse a year, however she as soon as referred to as herself the Goop “guinea pig” due to her willingness to attempt “anything” for the location. “I did one [cleanse] for seven weeks last year and it was awful,” the Oscar winner advised Net-a-Porter’s The Edit in June 2017. “I’ve basically tried everything, from a one-day gallbladder flush fast to a seven-week nightmare. It’s great for eliminating bloat and firming your skin, and just feeling your best.”
Loehnen, for her half, admitted that she lately did a five-day cleanse, however she famous that she did it very otherwise than she would have throughout her years at Goop. “I’m not weighing myself,” she defined. “I’m allowing myself to eat beyond what’s necessarily prescribed by the cleanse. But I’m just trying to get to a place where I can again be in conversation with my body.”
In her caption, the editor defined that she now not has the “energy or the interest” to “punish” herself with meals anymore. “Hopefully I’ve broken that cycle for good,” she concluded.”
Us Weekly has reached out to Paltrow and Goop for remark.