Like mom, like daughter.
Katie Austin, the 29-year-old daughter of legendary 80’s aerobics teacher Denise Austin, 65, is following in her mother’s health footsteps starring as Sports Illustrated’s Rookie of the year within the 2022 Swimsuit Issue, one year after successful its coveted swim search. But in contrast to the VHS and DVD heyday’s of her mother’s, Katie has leveraged TikTok, Instagram and Snapchat to build her match fam following of greater than 700,000 on social media. And she’s taking a extra unfiltered method to firming and sculpting on her her well-liked Katie Austin health app.
“It was surreal. It’s been such a life-long dream,” Katie, who grew up in Virginia, informed the Post of being featured within the shiny, recalling the early days of her mother’s health career and meeting the likes of Jane Fonda and Richard Simmons.
“I was an athlete my entire life. I played lacrosse at USC and I never really thought about following in my mom’s footsteps. I traveled with her for the workout TV shows, the DVDs, I was there almost every day watching her do choreography for her shows and videos. Maybe subconsciously I had the idea that I liked being in front of the camera teaching workouts, but I never really thought about it.”
Katie recalled encountering dozens of ladies who’d cease her mother to share their personal tales from watching Denise’s exercises.
“When we were traveling, people would come up to my mom and say, ‘you’ve changed my life.’ These women would sob to my mom in the airport, the grocery store and really tell her how much confidence that my mom instilled in them and these crazy stories like ‘you helped me leave my husband’ or ‘you’ve helped me lose 100 pounds.’ Now looking back, I was like, this is one of the main reasons why I want to get into the fitness industry because you’re not only doing what you love, but you’re helping other women and so it’s such a rewarding business.”
The mother-daughter pair teamed up within the early days of the pandemic live-streaming exercises to followers from dwelling, a primary for Denise, who pioneered the at-home exercise video pattern within the 80’s and 90’s pre-social media.
“The biggest difference about what I do with workouts compared with mom is I can see the feedback right away – I can fully engage with my followers. I’m making sure they’re fully immersed. I’m talking through the screen like they’re your best friend, like they’re your peer. I have 99% of girls on my app so making sure they feel comfortable is key,” she mentioned, of posting content material to platforms like Snapchat, TikTok and Instagram. “[Outside of that] It’s really not just plain old workouts anymore – it’s showing another side so they realize I’m a real person. Anyone can teach you how to do squats, you have to like the person teaching it.”
“She’s [my mom] always very in awe of how much that I do. She cannot believe how many platforms I’m on,” Katie mentioned.
And whereas she might not be doing squats, lounges or mountain climbers in a leotard to 80’s music with neon lights blaring, all the pieces outdated is new once more with regards to health trend and choreographing workouts.
“My mom has kept literally all of her [old] gear and activewear. She still to this day calls leggings leotards,” she quipped. “Fitness fashion from the 80’s and 90’s is fully back right now. Everyone’s rocking their leotards and legwarmers and my mom’s like, ‘oh my god, I have all this still.’”
When creating content material for the lots, Katie mentioned Denise has her finger on the heart beat of what’s going to be successful, and sometimes takes her recommendation on what sequence to launch to her personal followers.
“She’s been there and done everything,” Katie mentioned, recalling a telephone name along with her mother suggesting she reprise her best-selling 90’s exercise sequence “hit the spot,” a exercise sequence targeted on concentrating on “problem areas” like buns, thighs and the stomach.
“She’s like, ‘you need to do a toned thighs workout, that’s going to be your best.’ And she’s right. Fitness is evergreen, which I love. I create a workout that can be for any level or any year, too,” Katie mentioned.
Growing up within the age of social media, Katie mentioned, has formed the best way she’s constructed her personal model – and which means not placing on a full face of make-up to go dwell, or having her hair blown out to sweat all of it off throughout considered one of her “lean leg” sequence. Plus, she mentioned her followers will troll her if she a lot as posts a video of herself in a sports activities bra.
“I never want to make anyone following me feel bad. I don’t want anyone to open up their phone and watch me and be like ‘well I didn’t’ workout today’ and then feel bad about themselves. It’s making sure your followers feel motivated and empowered by your content. I’ve set boundaries on social media, making sure that I’m staying true to myself offline, online – realizing that it’s my business at the end of the day, so I have to make sure I can separate social media from real life which is tough. People say, ‘you make fitness not intimidating,’” she mentioned, of subscribers to her app, who’re 99% ladies.
While mother could also be an aerobics icon, typically, she doesn’t at all times know greatest, Katie lovingly joked.
“She’s like, ‘why don’t you wear a leotard and go to the beach and then film the booty workout,” she mentioned with fun. “I’m like, ‘I don’t know if that will do well, mom, but thank you.’”