Lifestyle

Billboard in NYC’s Times Square accused of ‘physique shaming’

Prominently displayed in Times Square, among the many customary adverts for Hershey bars and H&M, a brand new billboard plugging a web-based program for health, weight reduction and mindfulness has prompted outrage among the many woke of New York.

The controversial signal, on the southeast nook of West forty eighth Street and Seventh Avenue, reveals a plus-size lady squeezed into exercise gear sitting along with her head in her arms. 

Large letters above the despairing mannequin ask: “Feeling fat and lazy?” The rhetorical question is being posed by self-styled “wellness motivator” Deborah Capaccio, whose trim determine seems on the promo, which directs you to GetYourSparkleBackGirl.com.



Actress and activist Jameela Jamil and influencer Matthew Anchel have blasted the 50-foot billboard as “blatantly fat phobic,” “toxic” and “triggering.” The vilification reached an excessive when hundreds of their followers took to social media to assault Capaccio’s “prejudice” in opposition to people who find themselves chubby or overweight.

Deborah Capaccio's controversial billboard in Times square.
This Times Square billboard has been blasted by critics who say it’s a blatant instance of fats phobia.
Tamara Beckwith

But their goal stays defiant. Capaccio insists her unapologetic use of “fat” and “lazy” calls out “the silent epidemic that’s going on in women’s minds every day.” She desires them to handle their “negative self-talk” — the criticisms they might subconsciously give themselves that perpetuate a way of inadequacy — fairly than simply reduce weight. The coach, who beforehand suffered from disordered consuming herself, defined that she seen placing similarities in the best way all dieters assume.

Jameela Jamil
Actress and activist Jameela Jamil has mentioned the billboard helps “fatphobia.”
Rob Latour/Shutterstock

“We identified as fat and lazy, and those thoughts were sabotaging our efforts to feel good about ourselves and get healthy,” Capaccio informed The Post, saying that the answer is to alter your perspective towards your self.

Despite such a assured name to motion, the 50-year-old mentioned she was upset by some of the reactions to her billboard — the position of which value her $13,000.

“I expected some backlash and was ready for it, especially the online abuse,” she mentioned. “But I’m more disturbed by today’s culture where anything that causes discomfort or dissonance is considered taboo.”

Jamil, for one, cares little for Capaccio’s considerations. The 35-year-old recovered anorexic complained in recent Instagram and Twitter posts that the signal is an instance of “fatphobia.” She dismissed the wording as “steeped in racism, ableism and classism,” and wrote that its “cruelty and offense to fat people” is “hate speech.”

Deborah Capaccio
Deborah Capaccio, who describes herself as a “wellness motivator,” insists her signal will assist ladies face exhausting truths.
Courtesy of Deborah Capaccio

The condemnation by the British star of NBC’s “The Good Place” has been preferred by 114,000 of her 3.4 million followers on Instagram. Many name out Capaccio with feedback like “Sizeism is the last acceptable prejudice” and “How are we supposed to bring up our daughters around this crap?”

Their sentiments are echoed by Anchel, who describes himself as “body positive.” He informed The Post, “The billboard really pissed me off, especially in a city that is supposed to be the center of acceptance and open-mindedness.”

Recalling the second he first noticed the signal, the skilled opera singer mentioned: “My jaw dropped and I thought, ‘Can you believe this?’ The messaging was so insulting and triggering. It didn’t belong in Times Square.”

The 300-pound, 6-foot-3 Upper West Sider instantly filed a grievance with the nonprofit Times Square Alliance (which didn’t reply). He known as for the billboard to be taken down and thought of launching a petition for its elimination.

Matthew Anchel
Opera singer and influencer Matthew Anchel is an advocate for physique positivity and branded the billboard “toxic.”
Courtesy of Matthew Anchel

Anchel, 34, who has 16,000 followers on Instagram, defined that he desires different folks to be spared the disgrace he as soon as skilled — and finally overcame — consequently of his dimension. He mentioned: “I am a fat person who believes in fat liberation and can confidently say that fat is not a feeling.”

Undeterred, Capaccio believes Anchel, Jamil and their supporters have missed the purpose in a collective rush to judgment. She claimed her purchasers have benefited from the eight-module $1,000 regime, liberating them from self-criticism and rejecting fad diets. Cardio and weight coaching are half of the health program, and the typical lady participant loses 30 kilos per year.

Meanwhile, Capaccio doesn’t remorse spelling out the phrases “fat” and “lazy” on her polarizing Times Square billboard. She concluded: “The words might be disruptive — but they’re designed to make you think.”


What do passers-by actually assume of the billboard? The Post requested folks in Times Square how they really feel concerning the “fat and lazy” signal.

Denise Javier
Denise Javier
Tamara Beckwith

“It’s OK — everyone should love themselves for who they are. If [Capaccio] is going to help people, then that’s a great thing.” — Bakery worker Denise Javier, 21, of Queens

Paola Saavedra
Paola Saavedra
Tamara Beckwith

“I don’t believe necessarily that laziness is related to weight. Maybe one person can be overweight but for different reasons, not because they are lazy or because they don’t feel like exercising.” — Tech employee Paola Saavedra, 25, of Bogota, Colombia

Maria Alejandra Vallejo
Maria Alejandra Vallejo
Tamara Beckwith

“This is body shaming. I don’t think we are now in a time when this can be acceptable. It’s telling people … their bodies aren’t right and unacceptable because you’re fat and you’re lazy. I’m not comfortable with this.” — Lawyer Maria Alejandra Vallejo, 25, of Bogota, Colombia

María Marta Guzmán
María Marta Guzmán
Tamara Beckwith

“It definitely impacts the viewer’s self-esteem. I don’t know what [Capaccio’s] intention is with this poster. Maybe she has the best intentions of holding people accountable for their actions, but that’s not the best way to put it.” — TV intern María Marta Guzmán, 21, of Jersey City

Paloma Leon
Paloma Leon
Tamara Beckwith

“[Capaccio] put up something that’s actually hurtful. People right now are judging their bodies so much and she’s profiting off that. It’s a trend: ‘Let me just profit off of people’s suffering, off people’s weakness and whatever people feel [when they say] “I’m not enough.”’” — Personal concierge Paloma Leon, 31, of The Bronx

Lindsey, 39
Lindsey, 39
Tamara Beckwith

“It doesn’t look that much different to me than any normal ‘Get off your couch and go exercise’ ad … I think people are making a bigger deal out of this than they need to. People are going to get offended by all sorts of different things. If Deborah Capaccio feels like she’s getting some business out of this, then she’s getting some business out of it, and that’s her prerogative … I wouldn’t put something like this up, though.” — Lindsey, 39, of Orange County, Calif., who works in advertising and marketing

— Reporting by Noah Sheidlower


Back to top button