Dogspeed, ridesharers. The canine days of summer season simply acquired a serious Lyft.
The iconic Oscar Mayer Wienermobile is hitting the road like a canine in warmth throughout select neighborhoods in New York, Chicago, Los Angeles and Atlanta, stunning unsuspecting Lyft riders.
“Lyft has been helping riders get back to the summer fun they missed in 2020, whether you’re headed to a family picnic, BBQ with friends, or attending a sports game or concert,” Ethan Eyler, head of name merchandise at Lyft, mentioned in a press launch. “We’re excited to hit the road with Oscar Mayer and surprise our riders with a once-in-a-lifetime opportunity to celebrate summer from inside the world-famous Wienermobile.”
The 27-foot scorching canine on wheels, “piloted by two five-star drivers, the Oscar Mayer Hot Doggers” will come geared up with “music, neon lights, free shirts, hot dog masks, and, of course, Weenie Whistles.”
“Oscar Mayer has a legacy of elevating enjoyment from people’s plates into pop culture — from our 27-foot long Wienermobile, to the iconic Weenie Whistle, to the famed ‘Oh I Wish’ jingle,” mentioned Kraft Heinz affiliate advertising and marketing director Megan Lang in a press launch. “With the world as our canvas and meat as our medium, we want to do all we can to spark unexpected smiles wherever we go.”
Before its present jaunt as an unanticipated taxi, the Wienermobile “traveled to Alaska via barge” and served as an Airbnb, in addition to a “setting for a marriage proposal.” This is its virgin run as a rideshare car.
Last January, in a separate publicity stunt, Oscar Mayer sought people to drive the Wienermobile throughout the US. “We’re eager to see who will cut the mustard in 2020 and travel the country on behalf of the Oscar Mayer brand,” mentioned Matt Riezman, the affiliate director of Oscar Mayer, utilizing a pun that Oscar Mayer workers nearly definitely hear 10 instances per shift. “With 33 years under our belt, the Hot Dogger job continues to be a highly coveted position.”
The unannounced soiled water canine jalopy shall be coming for app patrons who name a Lyft XL from Aug. 25 to 27.