The La Mesa kindergarten classmates launched a business and have rebranded greater than 100 sport groups.
SAN DIEGO — Baseball hats have been very, superb to 2 San Diego childhood friends. In this Zevely Zone, I visited Liberty Station to fulfill two branding geniuses.
Is there something extra American than a baseball hat? The Arts District Liberty Station is crammed with a lot expertise, you’d higher maintain on to your hat.
Trying on a hat is a lot like discovering a new pal, some match excellent. San Diego natives and childhood greatest friends, Jason Klein and Casey White are behind a few of minor league baseball’s craziest logos and mascots.
Jason and Casey met in kindergarten in La Mesa. “Casey liked that I was eating paste,” stated Jason. “I was the goody two shoes looking for a little rebellion,” stated Casey. “I was the rebellious ADHD kid who was trying to get kids into trouble,” stated Jason.
They could have meet on a playground, but it surely was in faculty the place they earned a masters in mascots. The two have been a a part of the well-known antics you’ve got seen by the Padre Friar, Shamu at Sea World, and Big Al the Elephant at Alabama.
From their dorm rooms, they launched a emblem and design company referred to as Brandiose and began writing letters to minor league baseball groups. “150 letters, printed, no electronic mail,’ laughed Jason and Casey. How many responses? One.
Sometimes in baseball and business it solely takes one pitch.
Founded in 2000, Brandiose Studios has dreamed up every kind of crew names, mascots, and seems to be, together with high promoting logos for the Richmond Flying Squirrels and the Lehigh Valley Iron Pigs. The West Tennessee Diamond Jaxx have been rebranded to the Jackson Generals. Since then, Jason and Casey have rebranded over 100 groups together with Rocket City Trash Pandas, Corpus Christi Honey Butter Biscuits, Gwinnett Strippers, and Wisconsin Udder Tuggers. “Every cap tells some story,” stated Jason.
One crew is known as the Jacksonville Jumbo Shrimp. Unfortunately, when the pandemic hit, baseball lost its urge for food for hats. In 2020, baseball was cancelled. “Yeah, we were freaked out. Full panic mode. No season means no fans, no fans, no money, no Brandiose,” stated Jason and Casey.
The greatest friends dug deep and got here up with a ten-gallon hat thought. They referred to as it The Clink Room. It’s a web site that permits folks everywhere in the world design their very own hats. “This guy is in Melbourne, Australia,” stated Casey. “This guy lives in the Florida pan handle.” The Clink Room was a baseball hat homerun. “It’s beautiful,” stated Jason about a friendship and business which have each thrived. “Jason is my best friend,” stated Casey.
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The Clink Room is now 5 occasions the dimensions of their authentic company. Jason and Casey have been profiled by ESPN and the New York Times, however San Diego will all the time be there past love. “We are homers. We love San Diego; we are always showing up for SD. Hometown pride,” stated Jason and Casey.
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Their business is positioned at ARTS DISTRICT Liberty Station. The advanced is San Diego’s largest Arts & Cultural District positioned in historic buildings on the former Naval Training Center in the Liberty Station neighborhood, close to Downtown on San Diego Bay.
For extra details about The Clink Room click here.
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