Smarter Living

This Popular Beauty Brand Is Shutting Down for Good

The COVID pandemic has precipitated one more casualty within the retail house. On Feb. 24, in style magnificence model Becca introduced that it could be ceasing operations within the close to future. In a press release, the model, which sells make-up by way of mega-retailers like Sephora and Ulta, revealed that “an accumulation of challenges” had prompted the choice to close down. Read on to seek out out when Becca will likely be gone for good. And for extra in style shops winding down operations, This Beloved Chain Is Closing All Its Stores.


While many cosmetics manufacturers come and go as developments within the make-up trade change, Becca managed to have critical longevity in a troublesome business. The company was based in Perth, Australia in 2001 and was worth a reported $200 million by the point it was purchased by beauty giant Estee Lauder in 2016. Becca is much from the one magnificence model to buckle amidst monetary woes related to the pandemic, nevertheless: This Beloved Brand Just Filed for Bankruptcy.

brown becca lip gloss

Becca has extra than simply longevity on its aspect, nevertheless—the cruelty-free, PETA-certified magnificence model’s merchandise have change into must-haves for many magnificence fanatics.

In truth, the company’s Shimmering Skin Perfector is the best-selling highlighter within the U.S., based on 2020 data from The NPD Group. The model’s movie star collaborations, together with the launch of palettes with stars like Khloe Kardashian and Chrissy Teigen, have additionally put it on the map globally lately. And for extra on the most recent retail closures, join for our each day publication.

cosmetics display

Becca didn’t beat across the bush when it comes to what led as much as the model’s demise. “The global pandemic has had an impact on everyone around the world on many levels. It has also had a tremendous impact on so many businesses. At BECCA, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand,” the company wrote in a press release.

According to 2020 financial statements printed by Becca’s mum or dad company, Estee Lauder, the model had suffered impairment expenses to the tune of $85 million throughout the pandemic, indicating that its carrying worth—what the model is value primarily based on inside calculations—exceeded its truthful worth, or what it might probably be offered for.

glass door with store closed sign

The announcement that Becca will likely be ceasing manufacturing of its beloved merchandise could have come as a shock to the model’s devoted clients, however you don’t have to fret about operating out of your favourite basis or highlighter simply but. In the announcement relating to the model’s closure, the company revealed that it gained’t be shutting down in full till the tip of September. The model has not but introduced when its merchandise will start to be phased out of outlets. And for one other iconic model in bother, try This Popular Department Store Just Filed for Bankruptcy.

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