YouTube and Facebook are nonetheless the most dominant social media platforms in the United States, however Facebook is not rising. That’s one in every of the main findings of on how Americans use social media from the Pew Research Center.
According to the report, YouTube and Facebook are the most broadly used platforms. But of the two, solely YouTube is nonetheless rising, growing its share of customers from 73 p.c of adults in 2019, to 81 p.c in 2021. Facebook’s numbers, in the meantime, remained at 69 p.c. “Facebook’s growth has leveled off over the last five years, but it remains one of the most widely used social media sites among adults in the United States,” Pew writes in its report.
Flat development wasn’t distinctive to simply Facebook, both. According to Pew, the solely different platform to see “statistically significant” development since 2019 was Reddit, which grew from 11 p.c in 2019 to 18 p.c in 2021. “This represents a broader trend that extends beyond the past two years in which the rapid adoption of most of these sites and apps seen in the last decade has slowed,” Pew says.
But whereas development has slowed down, Americans don’t appear to be any much less hooked on social media. Among Facebook customers, 49 p.c say they examine the web site a number of instances a day. Likewise, 45 p.c of Snapchat customers open the app greater than once a day, as do 38 p.c of Instagram customers. For YouTube, simply over a 3rd of customers report visiting the service extra incessantly than once a day.
The report additionally lends some attention-grabbing perception into TikTok’s consumer base, which wasn’t included in the 2019 analysis. According to the report, 21 p.c of Americans say they use TikTok. But the numbers look a lot totally different for youthful individuals, with TikTok’s share rising to 48 p.c amongst 18 to 29-year-olds. Unsurprisingly, YouTube is additionally the most dominant platform amongst this demographic at 95 p.c, adopted by Instagram with 71 p.c, Facebook at 70 p.c and Snapchat with 65 p.c.