YouTube pushes Premium by locking beta features behind paywall

It’s no secret that YouTube may be very pushy with its Premium subscription promotion, one thing that entails repeatedly displaying customers prompts (and generally full-page advertisements) encouraging them to enroll in the premium expertise, promising background playback, offline downloads, and a scarcity of ads. Soon after reversing the PiP restriction on iOS 14, YouTube has launched a brand new change — experimental features at the moment are solely out there to customers who pay.

Until now, YouTube checks would seem for some customers no matter whether or not they had been Premium subscribers. However, solely Premium subscribers will be capable to entry the experimental features going ahead, giving them entry to new capabilities earlier than they arrive for everybody else — assuming they get a widespread launch in any respect, after all.

As first spotted by Android Central, YouTube says Premium subscribers can get unique entry to sure features from its ‘labs.’ Assuming you’re a paying buyer, you’ll be able to head over to the web site and click on the ‘Try it now’ possibility on out there beta features. If you’re a free person, you’ll as a substitute see a button to enroll in Premium.

Current examples of experimental features out there to Premium subscribers embody voice search on the internet, filtering by subject in additional languages, and watching movies with sound and scrubbing assist on the Home display on iOS. Each beta function is listed with availability dates that present when the checks will disappear.

It’s uncertain that entry to experimental features can be sufficient to persuade customers to enroll in Premium, which continues to be priced at $11.99/month. Many folks have criticized the worth as extreme for what it offers customers: ad-free playback with offline obtain and background streaming assist, in addition to entry to YouTube Music Premium…and, after all, now it additionally consists of entry to experimental features.


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