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Amazon, NFL ‘in talks on exclusive $1billion deal for Thursday Night Football’

Amazon ‘is in talks to completely stream Thursday nights NFL video games on Prime in a deal that would attain as much as $1 BILLION’

  • The NFL is reportedly on the verge giving near-exclusive Thursday Night Football rights to Amazon Prime in a deal that might be price as much as $1 billion yearly
  • Neither the league nor the streaming service are commenting publicly on any negotiations, however The Wall Street Journal is reporting {that a} deal is imminent 
  • Amazon Prime reportedly pays between $75 million and $100 million to simulcast Thursday video games, however these will not be exclusive broadcasts 
  • The NFL has been anticipated to announce a profitable new media rights deal 
  • Fox will reportedly go from paying $1.1 billion to $2 billion a season to broadcast Sunday afternoon video games when their subsequent contract begins after the 2022 season
  • NFL’s media rights costs are hovering because the league rankings have suffered a slight downtick. Audience numbers declined for the common season and postseason 
  • However, seven of the United States’ ten most-watched tv broadcasts of 2020 had been NFL video games, and the league commonly boasts TV’s largest audiences 



The NFL is reportedly on the verge of giving near-exclusive Thursday Night Football rights to Amazon Prime in a deal that might be price as much as $1 billion yearly.

Neither the league nor the streaming service are commenting publicly on any negotiations. The Wall Street Journal reported the approaching NFL-Amazon deal on Wednesday, though rumors of an enhanced partnership between the 2 events have been circulating for a while.

Amazon pays between $75 million and $100 million to stream Thursday evening video games, based on the Wall Street Journal, however that deal will not be exclusive and the video games are simulcast on Fox and NFL Network. In the proposed deal, Amazon Prime’s Thursday evening video games wouldn’t be seen on broadcast tv outdoors of the native markets of the groups which can be taking part in.

The NFL is reportedly on the verge giving near-exclusive Thursday Night Football rights to Amazon Prime in a deal that might be price as much as $1 billion yearly. In this file photograph, New England Patriots’ Cam Newton completes a go to Ryan Izzo who fumbles the ball which was recovered by the Denver Broncos throughout third quarter motion on October 18

The NFL has been anticipated to announce a profitable new media rights deal with CBS, NBC, Fox and ABC/ESPN this week or subsequent. Fox, for occasion, is reportedly anticipated to pay $2 billion a season for its Sunday afternoon video games in its subsequent contract with the NFL after paying simply over $1 billion in its present deal. 

Also, on Friday, Sports Business Journal reported that ESPN’s value for Monday Night Football would bounce from $2 billion to $2.6 billion a season, however the league has since referred to as the article ‘inaccurate.’

NFL-NETWORK DEALS

  • ESPN/ABC: Monday evening video games for $1.9 billion (contract runs from 2014-2021)
  • Fox: Sunday afternoon video games for $1.1 billion a season and Thursday evening video games for $660 million (2014-2022) 
  • CBS: Sunday afternoon video games for $1 billion a season (2014-2022)
  • NBC: Sunday evening soccer video games for $950 million a season (2014-2022) 

(Contracts additionally embody rights to postseason video games, the NFL Draft, and, in some circumstances, the Super Bowl) 

The Amazon Prime deal wouldn’t take impact till the 2024 season, based on The Wall Street Journal.

Amazingly, NFL’s media rights costs seem like hovering because the league rankings have suffered a slight downtick. Audience numbers declined for the common season and postseason, though seven of the United States’ ten most-watched tv broadcasts of 2020 had been NFL video games.

Fox is now reportedly paying $660 million per season to air Thursday evening video games. That deal runs via the 2023 season, based on The Wall Street Journal.

Amazon’s present streaming deal additionally reportedly has two extra seasons left.

Thursday evening has historically introduced an issue for the NFL and its broadcast companions.

In December, Sports Business Journal reported that networks advised the league that they are bored with shopping for Thursday Night Football broadcasts with out exclusivity.

It’s not that the rankings have been unhealthy.  

The NFL’s Thursday evening video games attracted a mean of 11.8 million viewers in 2020, which is powerful in comparison with the remainder of tv, however doubtlessly not definitely worth the excessive price ticket. According to The Wall Street Journal, analysts estimate that that Fox has loses $250 million a season on Thursday evening video games.

Streaming completely on Amazon may additionally create new issues for the NFL. 

Prime’s lone exclusive sport in 2020 attracted simply 5 million followers, which is way decrease than Nielsen rankings behemoths like Sunday Night Football and Monday Night Football.

Ronald Jones II (27) of the Bucs runs up the middle and breaks loose for yardage during the regular season game between the Kansas City Chiefs and the Tampa Bay Buccaneers on November 29, 2020 at Raymond James Stadium in Tampa

Ronald Jones II (27) of the Bucs runs up the center and breaks unfastened for yardage throughout the common season sport between the Kansas City Chiefs and the Tampa Bay Buccaneers on November 29, 2020 at Raymond James Stadium in Tampa

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