Bronx

Westchester Calls Up Knicks To Help With Youth Vaccine Hesitancy

MAMARONECK, NY — This week, Westchester County Executive and Village of Mamaroneck Mayor Tom Murphy introduced a dream-team line up, together with NBA superstars Obi Toppin and Immanuel “IQ” Quickley, to assist encourage younger folks to get vaccinated towards coronavirus.

Monday’s announcement launched the “I Kicked COVID to the curb!” marketing campaign, which includes a PSA filmed with the Knicks gamers. The brief video options the athletes taking pictures baskets and urging everybody to get their pictures.

“The more people who get vaccinated, the faster we can get back to normal times,” Toppin says within the 30-second spot. Toppin proudly proclaims his standing not simply among the many NBA elite, but additionally as an Ossining High School graduate.



Knicks head coach Tom Thibodeau additionally makes a cameo within the new coronavirus vaccine PSA.

The Knicks had been enlisted after county officers began to develop involved that youthful folks, particularly youngsters, had been more and more resisting calls to get vaccinated. Westchester well being officers say that whereas the preliminary focus was on getting older residents and people with pre-existing medical circumstances vaccinated, the highlight is now squarely on those that are between 16- and 25-years-old.

“It’s been a long time since I was a teenager, but I remember what it was like,” Latimer stated. “When I was a young man I thought I was invincible and in some ways you are when you are young, but when it comes to COVID-19 you are not. Get vaccinated. Don’t let anything impact or threaten the very bright future you have ahead of you. It’s a simple, quick shot and it will help protect you and the people you love.”

In addition to the star energy lent to the hassle by the sports activities idols, Westchester additionally hopes to achieve youthful residents by means of an enormous social media marketing campaign tied to the basketball-themed public service video. Other initiatives meant to kick COVID to the curb embrace a deliberate youth city corridor on May 13. The county may even work carefully with native faculties and libraries to achieve out to eligible college students.

“The New York Knicks and MSG are proud to work with Westchester County on this important initiative to encourage young people to get a COVID-19 vaccine shot,” MSG Sports head of Social Impact Rich Constable stated. “As the CDC has said, the available COVID-19 vaccines are safe and effective and will allow all of us to get back to enjoying many of the activities we love — like playing basketball. We encourage everyone who has not yet been vaccinated to get their shot.”



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